Ann Handley has a great email that comes up with some of the most interesting ideas floating in the great big blue sea called the Internet.

She pointedly references her sixth grader who blogs, social networks or streaming video. She says that if you had a discussion with just such a person, "you'd be having a conversation with a first-generation "digital native.""

I remember saying to a group of friends that gather together on Tuesday's for some 'lunch' that "Learning a new language always precedes going into a new territory."

In an article at MarketingProfs, Handley references her 11-year-old daughter as an example of the digital native.

According to Handley, reaching digital natives requires what experts like David Meerman Scott call the "new rules" of marketing. They include:

• Offering or sponsoring online research tools.
• Refreshing content constantly.
• Tossing out marketing-speak and a product-centric viewpoint.
• Monitoring the conversation, and participating.
• Being completely transparent.

Parley vous Web-ey?